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Honestly? Because it seemed like a no brainer. To do this right, we've had to start out small, but we have big plans to be the best. We all know that in this current climate, keeping your home and family healthy is more important than ever, but this doesn't mean we need to stock up on plastic baddies that are filled with toxic chemicals. That's not doing anyone any favours! Why go backwards when we can go forwards?
Our founders Ami and Sian banded together to create a sustainable solution when we needed it most. They've been blown away by the support of the community, suppliers and basically everyone they meet!
Pleasant State is changing the way we clean our homes. Cleaning products are no longer a necessary evil that's hidden under the kitchen sink. Instead they're beautiful, waste-free and non-toxic products that you can proudly display in your home.
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We’re Ami and Sian, the founders of Pleasant State. We’re on a mission to change how people clean their homes...for good! Our aim is to prove that doing good is good for business by balancing people, planet, and profits.
In 2019, Ami was dealing with chronic headaches. After consulting with healthcare professionals, she began working to remove plastics and nasty chemicals from her home. However, when it came to cleaning products, she couldn’t find any healthy, zero-waste, and effective solutions in Australia. We quickly realized that traditional cleaning products and their plastic packaging are major contributors to indoor air pollution and are making Australians sick. So, we did something about it!
We created Pleasant State, Australia’s first concentrated cleaning bars that dissolve in tap water to make healthy, plant-based, and zero-waste cleaning solutions that actually work! Our ridiculously good-looking just-add-water products make it easy for you to do the right thing for people and the planet without compromising on effectiveness or convenience.
Despite bootstrapping and pre-order crowdfunding Pleasant State to date, we’ve achieved incredible results and made a heck of an impact! In the two years since we began shipping our revolutionary products, we went from Ami’s garage to our Sunny Coast warehouse, and now our products can be found in over 20,000 homes. We’ve stopped 150,000 plastic bottles from entering landfills, generated 75,000 liters of toxic-free cleaning solutions, and raised over $45,000 for charities, including Take 3 for the Sea. We are also proud to be Australia’s first certified B Corp and a 1% for the Planet member.
We both relocated to the Sunshine Coast to be closer to the ocean and nature. Ami as a surf lifesaver and Sian as a surfer, we have a deep love for the planet and are driven to do everything we can to protect it. We’re design-led individuals who believe that the way to make a lasting change is with strong ethics, powerful branding, and well-designed products.
Gone are the days of hiding ugly, plastic, and toxic cleaning products under your sink. Our focus on aesthetics, premium effective ingredients, and bringing joy to cleaning means we are more than a cleaning brand. We are becoming a self-care brand that’s leading the way in the just-add-water space.
So what are you waiting for? Make the switch to our revolutionary products today and help us make waves, not ripples when it comes to social and environmental impacts.
Co-Founders
Co-Founder
An advocate for adventure, conscious living and creative endeavours, Sian left her marketing job, packed up her life in Melbourne and moved to Noosa in 2019. The go to dreamer of the group, Sian has years of experience in Creative Digital Marketing, Social Media Management &; Public Relations. You’ll find Sian in front of the camera spreading the Pleasant State mission far and wide, but if by chance she’s not there, she’s probably snuck out of the office to go for a surf while she thought nobody was looking. Most importantly, Sian believes that we exist in a pivotal time in which it’s our responsibility to protect and change the way we interact with the planet.
Co-Founder
Ami loves solving problems that no-one else is willing (or silly enough) to take on - be it in the corporate, start-up or not-for-profit landscapes. She’s never accepted the status quo and always fights against injustice. Ami looks after all the business side of things and ensures our team is moving together in the right direction. She holds an MBA and has a long history in big business and knows there’s a better way of doing things. She is compelled to prove that ethical decision-making is good for business, people and planet. Ami lives on the Sunshine Coast with her partner. You’ll often find her on the weekend patrolling the beach in her reds and yellows.
Customer Insights
Ranil is obsessed with trying to understand what people do and why they do it. At Pleasant State, he uses this obsession to understand how we can make the best possible products for our awesome customers. He holds a Commerce Degree and a Graduate Diploma in Creative Arts and has undertaken significant customer insights projects across various industries such as movies and entertainment, property, retail, FMCG and government. He can talk about automotive history until the cows come home and balances the bright colour palette of everyone else at Pleasant State by living in Melbourne and wearing black.
eCommerce Advisor
With a passion for problem-solving and building better business, Sasha is no stranger to the start-up world. With a background in customer behaviour analysis, marketing, eCommerce and product development, she has helped grow a number of start-ups into profitable businesses. Now, she shares that experience with companies she truly values and believes in (like ours!). A big believer in balance, you’ll either find Sasha bending and stretching her way around a yoga room, or sipping a buttery chardonnay over a long lunch.
