Everything you need to know

P.S....we promise to
cut all the B.S.

Welcome to the Pleasant State - your next step in the right direction. We’re working towards a sparkling clean world that’s free of single-use plastics and we’re so happy to have you join on the ride (spoiler alert... we’re going to win!). Here’s at Pleasant State we’re all about cutting the big business B.S. By June 2021 we aim to have the seal of approval by B-Corp.

We’re a female-owned Australian start-up that’s looking to change the game by focusing on a bigger purpose, not just profit. We have ambitions to make waves not ripples when it comes to social and environment impacts, and this is just the first step. For every Pleasant State product sold, we'll be donating 2% of profits or 20% of sales to our aligned charity, Take 3 For The Sea. By cleaning your house with Pleasant State, you’re helping clean up our oceans and planet.

Drop into the revolution and pledge your support by pre-ordering your Pleasant State pack today.

Join the Fight

Because Mother Earth
told us to.

We have big ambitions but
we’re starting out small.

Join the fight


No Single–Use Plastics

We’re committed to eradicating single-use plastics in our products and within our business. We believe that plastic is in fact, not fantastic.


20% of Profits or 2% of Sales

Whichever is greater, will be donated to aligned charities.


100% Australian Made and Owned

We’re a female founded startup that’s committed to supporting local communities, jobs and economies.


B-Corp Certification

By June 2021 we aim to have the seal of approval by B-Corp.


It’s what’s on the inside that counts


In our Homebody multi-purpose: Plant-based Anionic Surfactants, Plant-based Nonionic Surfactants, Sodium Bicarbonate, Citric Acid, Sodium Benzoate, Potassium Sorbate, Sodium Gluconate, Lemon Myrtle Essential Oil. In our Tub Scrub Bathroom: Plant-based Anionic Surfactants, Plant-based Nonionic Surfactants, Sodium Bicarbonate, Citric Acid, Sodium Benzoate, Potassium Sorbate, Sodium Gluconate, Peppermint Essential Oil. In our Stay Glassy Glass & Window: TBC but it will contain no nasties!

In case you're wondering? It is:
  • 1. Hypoallergenic
  • 2. Asthma and allergy-friendly
  • 3. Plant-derived essential oils
  • 4. pH balanced
  • 5. Vegan and cruelty free
  • 6. Biodegradable, greywater and septic safe
  • 7. Safe to use on food preparation surfaces
  • 8. Responsibly sourced palm oil
  • 9. No petrochemical-derived ingredients
  • 10. No hazardous chemicals, prohibited or restricted substances
  • 11. No harsh fumes or chemical residues
  • 12. No SLSs, SLEs or PGEs

Our Team

Pleasant State’s
Co-Working Mates:


Sian Murray

An advocate for adventure, conscious living and creative endeavours, Sian left her marketing job, packed up her life in Melbourne and moved to Noosa in 2019. The go to dreamer of the group, Sian has years of experience in Creative Digital Marketing, Social Media Management &; Public Relations. You’ll find Sian in front of the camera spreading the Pleasant State mission far and wide, but if by chance she’s not there, she’s probably snuck out of the office to go for a surf while she thought nobody was looking. Most importantly, Sian believes that we exist in a pivotal time in which it’s our responsibility to protect and change the way we interact with the planet.


Ami Bateman

Ami loves solving problems that no-one else is willing (or silly enough) to take on - be it in the corporate, start-up or not-for-profit landscapes. She’s never accepted the status quo and always fights against injustice. Ami looks after all the business side of things and ensures our team is moving together in the right direction. She holds an MBA and has a long history in big business and knows there’s a better way of doing things. She is compelled to prove that ethical decision-making is good for business, people and planet. Ami lives on the Sunshine Coast with her partner. You’ll often find her on the weekend patrolling the beach in her reds and yellows.

Customer Insights

Ranil Illesinghe

Ranil is obsessed with trying to understand what people do and why they do it. At Pleasant State, he uses this obsession to understand how we can make the best possible products for our awesome customers. He holds a Commerce Degree and a Graduate Diploma in Creative Arts and has undertaken significant customer insights projects across various industries such as movies and entertainment, property, retail, FMCG and government. He can talk about automotive history until the cows come home and balances the bright colour palette of everyone else at Pleasant State by living in Melbourne and wearing black.

eCommerce Advisor

Sasha Lincoln

With a passion for problem-solving and building better business, Sasha is no stranger to the start-up world. With a background in customer behaviour analysis, marketing, eCommerce and product development, she has helped grow a number of start-ups into profitable businesses. Now, she shares that experience with companies she truly values and believes in (like ours!). A big believer in balance, you’ll either find Sasha bending and stretching her way around a yoga room, or sipping a buttery chardonnay over a long lunch.

Formulation Chemist

Wayne Thomas

Wayne is a strange mix of chemist and ‘greenie’ – and we mean that in the nicest possible way! This unusual mix might also explain why he was appointed as a director of a chemical company at age 22, but now lives on 44 acres of rainforest on the Mooloolah River in a solar-powered off-grid home with its own tank water and oversized septic system. Wayne highly values his independence, which is why he became a freelance chemist at age 31 and has been working with innovative companies ever since then. Along with his wife, he enjoys swimming laps and looking for rocks in obscure destinations.


Heather Thomas

Heather has a background in political behaviour. She loved reading through the telephone book as a child so it’s no surprise that she now enjoys researching new subjects and navigating through Government Regulations! Heather’s a happy nerd with plenty of Apple accessories and thinks that the 1970s was the best decade ever. She’s constantly brimming with new ideas and is looking forward to a world that has fewer and fewer single-use plastics in it – like she remembers from her childhood. In her spare time, you can find her crocheting –in 1970s style of course!

Brand Identity Specialist

David Popov

David is, amonst all other things a brand and visual identity specialist. His beloved Essendon Football Club and carving it up on his One Wheel skateboard. David has over 15 years of experience in both Australia and the UK and has been recognised by numerous industry organisations for his work. His passion and love for branding has led him to develop over 300 identities for companies and organisations all over the world and across many sectors. A passion for helping others, has meant his studio. Pop & Pac (based out of Melbourne, Australia) often contributes to the wider community and the environment, donating tens of thousands of dollars of Pro-bono design work every year since the studio begun in 2013.

Get In Touch

Got Some Questions?

Check out our
frequently asked ones.


What are the ingredients in Pleasant State?

In our Homebody Multi-Purpose: Plant-based Anionic Surfactants, Plant-based Nonionic Surfactants, Sodium Bicarbonate, Citric Acid, Sodium Benzoate, Potassium Sorbate, Sodium Gluconate and Lemon Myrtle Essential Oil.

In our Tub Scrub Bathroom: Plant-based Anionic Surfactants, Plant-based Nonionic Surfactants, Sodium Bicarbonate, Citric Acid, Sodium Benzoate, Potassium Sorbate, Sodium Gluconate and Peppermint Essential Oil.

In our Stay Glassy Glass & Window: TBC but will contain no nasties!


Do Pleasant State products or packaging use single-use plastic?

No, we don’t. Our bottles are made of durable glass with silicone sleeves to help reduce breakage risk. Our bars are packaged in a certified home compostable wrapper. All products will be shipped in recyclable cardboard boxes with an FSC certified information card. The only plastic we use is in the high-quality triggers of our spray bottles which are intended to be used over and over again.


‘No nasties’ in your ingredient list sounds great – but what do you mean by that?

It means that our products:
Are pH balanced  
Are asthma and allergy-friendly
Consist of plant-based surfactants
Are vegan and cruelty-free
Are biodegradable, greywater and septic safe
Safe to use on food preparation surfaces
Contains responsibly sourced palm oil derived ingredients
Have no petrochemical-derived ingredients  
Have no hazardous chemicals, prohibited or restricted substances  
Have no harsh fumes or chemical residues
Do not contain SLSs, SLEs or PGEs
Have no artificial fragrances


Does your product contain palm oil?

One of the plant-based surfactants used in our products (surfactants are essentially what delivers the necessary cleaning power) is derived from palm oil. However, our supplier uses MB certified (RSPO) palm oil, which is sustainable. By doing this, we can ensure that we are not negatively contributing to issues such as deforestation and poor workers’ rights. Also, using sustainable palm oil means that we avoid using petrochemical-derived surfactants, which are more harmful for the planet.


Is Pleasant State ‘commercial grade’?

There’s no generally agreed-upon definition for ‘commercial grade’ cleaning products.

Generally speaking however, ‘commercial grade’ cleaning products are stronger, and more concentrated than products designed for domestic use. This basically means that less manual effort is required for them to work. However, it’s very common for businesses to water down the commercial concentrates for economical and health reasons.

In contrast, domestic products are typically ‘ready to use’ concentrations with milder formulations – they are less corrosive, have milder pH products, and are safer to use around children.

In its undissolved form, Pleasant State bars could technically be described as ‘commercial grade’, even though we have avoided using corrosives and solvents typically found in products that are described in that way. However, our recommendation is that users dissolve it in 500mL of water, which makes it a ‘ready to use’ product that still offers a great deal of efficacy.


Are there other products like this already on the market?

There are, and it's great to see companies all around the globe getting on board with this innovation. After all, we all have the same goal – to reduce the amount of single use plastics in the world.

At Pleasant State, we're proud to say that we’ve developed and manufactured our bars locally in Queensland, Australia. We’re keen to play a role in helping to strengthen the Australian manufacturing industry and thereby support local supply chains and employment.


Are your products vegan?

Yes, our products are vegan.


Are your products cruelty free?

Yes, our products are cruelty free.


Are your products biodegradable?

Yes, our products are biodegradable, greywater and septic safe.


Are there preservatives in the formula?

Yes, we use two preservatives to prevent bacteria and mould build up. These are potassium sorbate and sodium benzoate.


What's the shelf life once the bar has been dissolved?

Similar to other household cleaners, we anticipate shelf life in bottle to be between 12 to 24 months. But we'll err on the side of caution and say 12 months until we’ve done some further stability testing.


Has the product been tested against any bacteria or COVID-19?

We’ve spoken with a Microbiologist about such tests and will seek to do so in the future but at this stage, we can’t (and won’t) make any claims about efficacy against bacteria or COVID-19.

However, it’s worth remembering that in order to kill many different types of bacteria or viruses, you often have to add a whole lot of nasties to the products, which we’re trying to avoid so that we’re gentler on both people and the planet. We do include surfactants in our products which wash away bacteria and viruses - just like soap does. We have also added lemon myrtle essential oils which have natural antibacterial properties. 


Where will your products be made?

We've worked really hard to do as much as possible locally. Our bars are made in Queensland, Australia, and we're in discussions with a local indigenous-owned packaging company for all our packaging needs. Sadly, the one thing we can’t make in Australia (yet) are our bottles. Packaging experts have advised us that only two glass bottle manufacturers exist in Australia but our order quantities are too low at this stage for them to supply to us. So we have had to source these from a high-quality manufacturer in China for the time being.


Do your bars cut through grease?

In cleaning products, solvents are typically what cuts through grease. However, they tend to be quite harsh. Our formula on the other hand, uses an innovative plant-based surfactant that replaces solvents. This means we're able to achieve the same results as a lot of popular and well-known brands, without the nasties - win!


What sort of packaging will Pleasant State be shipped in?

The packaging will definitely be plastic-free. Our products will be shipped in recycled cardboard and FSC Certified paper.


Can I use Pleasant State products if I have a soy or nut allergy?

Our products are allergy friendly, and there are no nuts or soy in the ingredients.


What happens to my order if Pleasant State doesn’t meet its crowdfunding goal?  

We will press on irrespective, it will just take us longer, as will the war against plastic and providing our customers with better, healthier, sustainable solutions. Whatever happens, we will always be honest and upfront with you, and keep you updated.


What’s your refund policy?

We offer a 30 day money back guarantee.

If you’re not 100% satisfied, you can send it back and we will give you your money back. No hard feelings, no questions asked.


I know that Pleasant State will donate 20% of profit or 2% of sales (whichever is greater) to ‘Take 3 For The Sea’ - a charity that is focused on stopping plastic pollution in our oceans. Will Pleasant State do this with the money that it raises via crowdfunding as well?

Yes, absolutely. This is something that’s very important for us, so we’ll begin donating to this great charity right from the beginning of our journey.


I live outside of Australia, how can I buy your product?

Thank you for your interest! Currently we're shipping to Australia and the UK. We do however have longer term plans to ship to more locations (as well as setting up local manufacturing hubs), so please stay tuned.

Can’t find what you’re looking for?
Get in touch with our team